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Portico Capital Advises Affinitiv, Inc. on its Merger with AutoLoop

September 3, 2019
Greenwich, CT

Portico Capital is pleased to announce that Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete.  

Portico Capital is a leading advisor in the automotive technology sector having completed over a dozen transactions in the past several years.  This announcement marks Portico Capital’s tenth transaction in the sector since Autumn 2016. 

A more detailed description of the transaction is included with the Company’s press release below:

Affinitiv and AutoLoop Complete Merger

Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete.

The combined company will operate under the Affinitiv brand name and will be headquartered in Chicago, IL, with more than 800 employees and revenues of approximately $200 million, supporting over 6,500 dealerships and strategic relationships with 15 OEM partners. NY-based private equity firm CIP Capital will continue as majority owners of the business.

Over the next several months, AutoLoop’s suite of software products, including equity mining, scheduling, service lane technology and appraisal tools, will be strategically integrated with Affinitiv’s digital and direct marketing products, offering auto dealers a comprehensive, end-to-end solution designed to maximize customer retention and dealership revenue throughout the entire ownership lifecycle.

Affinitiv’s CEO Scot Eisenfelder will continue in his current role as CEO, while Steve Anderson, AutoLoop’s CEO, will assume the position of Executive Chairman of the combined entity.

“I’m excited about this merger, as it allows us to rapidly accelerate the adoption of our best-in-class technology and products across the automotive market”, said Mr. Anderson. “In addition, having a considerably larger organization operating at scale will provide our OEM and dealer customers a rich array of solutions with outstanding support.”

“Dealerships need to evolve in order to thrive”, said Mr. Eisenfelder. “The combined company will join two leading industry platforms to provide the best data-driven marketing and software solution that will guide dealers through each touchpoint in the customer journey, creating an optimal customer experience while growing dealership revenue.”

The newly combined company will create the largest provider of data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Key highlights include:

  • Modern and scalable SaaS offering, purpose-built for automotive OEMs and dealerships
  • Fully integrated product portfolio across retention marketing, equity mining, online scheduling, service lane software, digital marketing and appraisal solutions
  • Proprietary analytics platform that provides sophisticated customer and marketing insights based on the combination of unique data sets from OEMs, dealerships and third parties
  • Customized solutions for each dealer via a consultative field staff working closely with dealers to customize and evolve marketing plans – a method proven to deliver better ROI
  • In-house digital agency that leverages deep technical, strategic and creative expertise to develop and deploy data-driven, multi-channel campaigns that are innovative, effective and OEM-compliant, ultimately creating a best-in-class customer experience and driving strong brand loyalty

AutoLoop customers will gain immediate access to enhanced digital and social campaigns through Affinitiv’s CK Advertising and Affinitiv Digital offerings. Affinitiv’s customers will benefit from AutoLoop’s integrated product offering across marketing, scheduling, equity mining and service lane software.

Affinitiv was advised by Portico Capital and Willkie Farr & Gallagher served as counsel.

AutoLoop was advised by Evercore on the transaction.

About Affinitiv

Affinitiv is a leading marketing technology company serving automotive manufacturers (OEMs), dealership groups, and individual dealerships. Through a technology-driven and consultative approach, Affinitiv enables dealerships to produce, manage, measure and optimize omni-channel communications to drive brand loyalty and increase revenue. Affinitiv’s marketing automation and technology platform is designed to provide a 360° view of customer, vehicle, dealership and marketing campaign effectiveness all in one place. Affinitiv’s digital and analytics capabilities support a consistent customer experience through the entire ownership lifecycle. Affinitiv was formed in 2016 and is headquartered in Chicago, IL. For more information, visit www.Affinitiv.com

About AutoLoop

Since 2005, AutoLoop has been helping automotive dealerships grow their businesses. It all began with the AutoLoop Sales and Service Suite, a set of seamlessly interconnected Sales, Service, and Engagement tools designed to give dealerships industry-leading features, intelligent analytics, and streamlined performance. Together, these elements enable dealers to boost sales, optimize service, market with precision, and – most importantly – drive revenue. AutoLoop products are built by dealers for dealers, and are constantly evolving to help over 2,100 franchise dealerships elevate their automotive businesses every day. An Inc. 500 company with nearly 70 million names in its database and over 2 billion individual communications initiated, AutoLoop is passionate about being America’s best customer retention partner for progressive dealerships. AutoLoop is headquartered in Clearwater, FL. For more information, visit www.autoloop.com

About Portico Capital Securities, LLC

Portico Capital provides independent strategic and financial advisory services in the areas of mergers & acquisitions (M&A), recapitalizations and capital raisings exclusively to private and public companies in the global information and business services/software sector. The firm, founded in 2000, has offices in Greenwich, Connecticut; New York, New York; and London, England. For more information, please visit www.porticocapital.com

PORTICO CONTACTS
S. Searcy Dryden, General Partner
searcy@porticocapital.com
203.661.7719

Eric Denlinger, Managing Director
eric@porticocapital.com
203.661.7523