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Acxiom Acquires SmartDM To Enhance Integrated Solutions to Mid-Sized Enterprises

January 07, 2005
Little Rock, AK


Acxiom® Corporation (Nasdaq:ACXM - News) today announced it had acquired SmartDM, a full-service direct marketing agency based in Nashville, Tenn., that offers comprehensive direct marketing services and information management for mid-sized companies.

"With the acquisition of SmartDM, Acxiom enhances its ability to provide the sophisticated information management capabilities to mid-sized companies that we offer to the largest, most respected companies in the world," said Acxiom Company Leader Charles D. Morgan. "More and more of Acxiom's mid-sized clients and prospects are asking for a complete solution that provides the technology platform, complete data management and fully integrated direct marketing services. The combination of Acxiom's information management capabilities with SmartDM's ability to integrate e-mail, direct mail and call center marketing activities is a win-win for mid-sized companies."

"SmartDM has been successful in helping mid-sized companies fully integrate direct marketing and information management processes that the companies were unable to develop and implement on their own, and we are pleased to have them as part of the Acxiom team," Morgan said, noting that the SmartDM acquisition is one element of a strategy to further penetrate the mid-tier market.

SmartDM offers four main channels of direct marketing information services, including direct mail, e-mail, Customer Relationship Management and data management. These channels provide clients with a fully integrated information management platform that allows companies and organizations to transform data into useful business knowledge resulting in effective marketing decisions and campaign strategies.

SmartDM Chief Executive Officer Richard Maradik described Acxiom as a leading global provider of information management services, including technology, data, business intelligence and consulting. "We're proud to be a part of that continuing creativity and imagination. We believe our experience and expertise in serving specific market sectors will broaden and enhance Acxiom's already advanced competency in the customer information management and CRM services space," Maradik said.

SmartDM Holdings, Inc. is a privately owned company that has 90 employees in the company's main office in Nashville and in Kansas City, Las Vegas and New York. SmartDM has more than 100 clients, including Wyndham Hotels Worldwide, Gaylord Entertainment, Harrah's Entertainment, the American Red Cross, Comcast-Spectacor, several leading consumer finance and mortgage companies, the National Basketball Association, Bass Pro Shops and many other sports-related enterprises.

About Acxiom Corporation
Acxiom Corporation (Nasdaq:ACXM - News) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Japan. For more information, visit www.acxiom.com.